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A Little window into the real world
Let us take a look at a description of real life issues and our proposed solutions. You would notice how diverse and unique each client and its needs are- and thus how we specialize in critically thinking about the issues to device & implement remedies for challenging management situations.
- Barco wanted to promote Click Share
- A highly experiential product targeted towards boardrooms of established companies where multiple parallel PCs are used to present
- We chose PHD Chamber to engage in 3 cities – Delhi, Lucknow, Chandigarh.
- In total, we would be setting up the machines in 7 meetings/ conference /auditorium rooms
- In total, we targeted to have 150-200 experiences in 6 month period
- Partner - Nasscom: Promotions included Newsletters, mailers, banners on the host site
- Promotions to run on relevant sites to draw traffic to the host site: CIOL, CXOtoday, SME Channels, Enterprise IT, Nasscom, IT NEXT, CIO & Leader
- Result: 7000+ Visits to the microsite, 250 Signups for the interactive tool and 50 BANT verified interest generated
- FISME signed with Flipkart to increase SME adoption to the E-Commerce platform
- FISME to felicitate the increase the number of Vendors for Flipkart from a present base of 3000 to 10000 in the next 2 years
- Complete ecosystem to be created for SMEs to adapt to the new age retailing
- Exclusively partnered with Google for a GYBO Campaign
- Value provided:
- Knowledge Sharing
- Online Connect- News, Special Content, Case Studies
- Campaign on FISME’s network Properties
- Ground Connect – 7 City Tour
- Partnered With Microsoft for Office 365
- Banner Campaign on FISME network-
– Covered Advertorials, Newsletters, Display, Creating Case Studies and distribution - Ground Connect- 5 City Tour
- HP wanted to showcase their technology and product innovations to the Industry
- We undertook Digital campaigns flowing into a ground event in 21 cities (B Class Towns)
- With PRE Event and post-event activation we managed to engage the industry
- We activated geo and Industrial level Associations for HP to gain goodwill and higher engagement rate
- Exxon India wanted to engage with Manufacturing fraternity in India
- Exxon wanted to promote their consultancy services and indirectly promote their brand through the axis of efficiency
- BizVin undertook a 6 months activity by introducing a newsletter targeted to manufacturing sector containing news relevant to the sector and integrating branded content from Exxon
- We got 6000 subscribers to the activity